Obsessed with human behavior + getting better at my craft.
Copywriting
+1
Oct 20, 2026
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3 min read
How to Write Copy That Speaks Directly to Your Customer’s Internal Monologue
Human Psychology and Consumer Behavior
Oct 12, 2026
How to stay on your audience’s radar without annoying them.
Oct 7, 2026
Why Most Marketing Emails Get Deleted Unread
Sep 30, 2026
Why you need to find, steal, and mirror the vocabulary of your ideal buyer.
Trust and Human Centred Marketing
Sep 23, 2026
Why Your Buyer Wants Proof Before They Want You
Brand and Customer Understanding
Sep 14, 2026
The objective behavior of your product vs. the emotional, subjective experience of your user.
Sep 7, 2026
The real psychological reason your users are obsessed with year-in-review recaps.
Aug 31, 2026
4 min read
Make it dumber?
Aug 25, 2026
How can one genuinely useful idea become an entire week's worth of content without becoming repetitive?
Aug 9, 2026
An email from a year ago.
Jul 27, 2026
What does your brand sound like?
Jul 20, 2026
The best marketing strategy in the world.
Jul 13, 2026
Are Hans Brinker hotels really that bad?
Jul 6, 2026
The difference between manufacturing a perfect brand and just being honest with your people.
Jun 29, 2026
2 min read
Maybe you hold the key to someone else’s freedom.
Jun 22, 2026
If you stopped advertising tomorrow, would anyone actually care?
Jun 15, 2026
The Reverse-Psychology of reactance.
Jun 7, 2026
The Human Cost of the Stitch.
May 31, 2026
Inspire and impact the world with vision, purpose, and style.
May 24, 2026
The Importance of Curating Experiences Intentionally.
May 17, 2026
The Importance of Emotional Connection Over Corporate Polish.
May 11, 2026
The Power of Doing One Thing Well.
May 3, 2026
Apr 26, 2026
