Charlie Follows is my favorite yoga teacher online.
For nearly a decade, she built a massive community of over 1 million YouTube subscribers.
Charlie Follows
But her recent Instagram growth is what really caught my eye: 42k new followers in just 90 days.
She did it by leaning into a simple rule we’ve all heard of—the 80/20 rule.
It all started when a student asked a question that exposed a myth—the idea that "core strength" and "abs" are the same thing.
Instead of just correcting them, Charlie used a specific framework to talk about it that she knew would land.
And it did.
It worked because it solved a problem her audience actually had.
Since then, she’s used this same three-step flow for almost all her content:
Identify a widely held belief. (Everyone thinks this is true...)
Present a valid argument for an alternative approach. (...but actually, this works better.)
Provide simple action points for the next step. (Here is exactly how to do it.)
Why this works is related to "Cognitive Dissonance."
Basically, when you hear something that contradicts what you think is true, your brain kind of glitches.
You can't help but stop scrolling because you want to resolve that tension.
Whether she knew it or not, Charlie tapped into this psychology.
She grew because she stopped guessing. She put 80% of her energy into what was already working and used the other 20% to experiment.
80/20 Rule
When you’re just winging it, it’s so easy to get mad at "the algorithm" when a post doesn't do well. It feels like a personal mystery you can’t solve.
But when you use a strategy that's already proven, a post "flopping" doesn't hurt as much.
Instead you can ask, “Okay, was my point clear enough? How can I explain this better?”
It changes how you handle failure and turns a "bad" post into a simple lesson.
If you want to try this yourself, start here:
Check your stats: Find the one framework that already works for you. That’s your 80%.
Challenge a myth: Use Charlie’s framework to flip a common belief in your niche on its head.
Play with the 20%: Use the rest of your time to experiment without the pressure.
End of the day, you don't build authority by being the loudest person in the room. You build it by being the one who clears up the confusion.
If this helped, share it with a friend who is still training their "abs" instead of their "core."
Until next time,
With love❤️ ,
Thusharika
1 P.S. I read every reply. Hit "Reply" and let me know: What’s a common "myth" in your industry that you’re tired of hearing? Let’s see if we can flip it.
If you found this useful, pass The Genuine Rule to a friend who is still guessing.
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