Archive

Logic is a Myth. Sell the Emotion.

Sep 14, 2026

Logic is a Myth. Sell the Emotion.

The objective behavior of your product vs. the emotional, subjective experience of your user.

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The Psychology of Annual Recaps: Why We Can’t Stop Sharing Them

Sep 7, 2026

The Psychology of Annual Recaps: Why We Can’t Stop Sharing Them

The real psychological reason your users are obsessed with year-in-review recaps.

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The Psychology Behind Notion's #1 Product Lesson: From 4 Failed Rebuilds to a $10 Billion Company.

Aug 31, 2026

The Psychology Behind Notion's #1 Product Lesson: From 4 Failed Rebuilds to a $10 Billion Company.

Make it dumber?

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One stream, many cups

Aug 25, 2026

One stream, many cups

How can one genuinely useful idea become an entire week's worth of content without becoming repetitive?

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He Writes, He Connects, He Impacts.

Aug 9, 2026

He Writes, He Connects, He Impacts.

An email from a year ago.

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The 3-Second Chime: MasterCard’s Sonic Identity.

Jul 27, 2026

The 3-Second Chime: MasterCard’s Sonic Identity.

What does your brand sound like?

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The Genuine Rule Recap

Jul 20, 2026

The Genuine Rule Recap

The best marketing strategy in the world.

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The worst hotel in the world that always sold out.

Jul 13, 2026

The worst hotel in the world that always sold out.

Are Hans Brinker hotels really that bad?

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Why GOAT LIFE Doesn't Make "Content" ?

Jul 6, 2026

Why GOAT LIFE Doesn't Make "Content" ?

The difference between manufacturing a perfect brand and just being honest with your people.

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