Archive

He Writes, He Connects, He Impacts.

Aug 9, 2026

He Writes, He Connects, He Impacts.

An email from a year ago.

The 3-Second Chime: MasterCard’s Sonic Identity.

Jul 27, 2026

The 3-Second Chime: MasterCard’s Sonic Identity.

What does your brand sound like?

The Genuine Rule Recap

Jul 20, 2026

The Genuine Rule Recap

The best marketing strategy in the world.

The worst hotel in the world that always sold out.

Jul 13, 2026

The worst hotel in the world that always sold out.

Are Hans Brinker hotels really that bad?

Why GOAT LIFE Doesn't Make "Content" ?

Jul 6, 2026

Why GOAT LIFE Doesn't Make "Content" ?

The difference between manufacturing a perfect brand and just being honest with your people.

Love Is the Key

Jun 29, 2026

Love Is the Key

Maybe you hold the key to someone else’s freedom.

What if you did zero marketing and still won an Oscar?

Jun 22, 2026

What if you did zero marketing and still won an Oscar?

If you stopped advertising tomorrow, would anyone actually care?

The Guard at the Gate

Jun 15, 2026

The Guard at the Gate

The Reverse-Psychology of reactance.

Krochet Kids intl.– Against Poverty

Jun 7, 2026

Krochet Kids intl.– Against Poverty

The Human Cost of the Stitch.