Human Psychology and Consumer Behavior

Human Psychology and Consumer Behavior

Familiarity Builds Liking. Too Much Can Backfire

Oct 12, 2026

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3 min read

Familiarity Builds Liking. Too Much Can Backfire

How to stay on your audience’s radar without annoying them.

Thusharika Maduwanthi

Trust and Human Centred Marketing

+1

The 2 Sides of Social Proof

Sep 23, 2026

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3 min read

The 2 Sides of Social Proof

Why Your Buyer Wants Proof Before They Want You

Thusharika Maduwanthi

Brand and Customer Understanding

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The Psychology Behind Notion's #1 Product Lesson: From 4 Failed Rebuilds to a $10 Billion Company.

Aug 31, 2026

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4 min read

The Psychology Behind Notion's #1 Product Lesson: From 4 Failed Rebuilds to a $10 Billion Company.

Make it dumber?

Thusharika Maduwanthi