Consumer Behavior

Brand and Customer Understanding

+1

Logic is a Myth. Sell the Emotion.

Sep 14, 2026

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3 min read

Logic is a Myth. Sell the Emotion.

The objective behavior of your product vs. the emotional, subjective experience of your user.

Thusharika Maduwanthi
Thusharika Maduwanthi

Brand and Customer Understanding

+1

The Psychology of Annual Recaps: Why We Can’t Stop Sharing Them

Sep 7, 2026

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3 min read

The Psychology of Annual Recaps: Why We Can’t Stop Sharing Them

The real psychological reason your users are obsessed with year-in-review recaps.

Thusharika Maduwanthi
Thusharika Maduwanthi

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